Renovation Lending as a Sales Tool (The “Ugly House” Strategy)
THE “UGLY HOUSE” PAYDAY: Create Inventory Where Others See a Mess 🏠💰
Inventory is low, but outdated homes are sitting on the market. If you only show move-in-ready homes, you are competing with every other agent in town.
I’m going to show you the “Ugly House” Strategy. We’re using FHA 203k, Fannie Mae Homestyle, and VA Renovation programs to make these houses work for your buyers.
“I LOVE THIS HOUSE, BUT…”
“I love this house, but the kitchen is from 1974.” “I love this house, but the roof is a tarp.” “I love this house, but I’m a Veteran and it won’t pass a VA inspection.”
Sound familiar? On February 10th, we’re killing the “Buts.”
Hot Topics for February 10th:
- FHA 203k & Homestyle: The twin engines of the renovation world.
- The VA Renovation Loan: How to get a Veteran into a “fixer-upper” with $0 down.
- Spotting Candidates: A checklist to help you see the potential during a walkthrough.
- The Sales Pitch: How to explain “Future Value” to a nervous buyer
Join the “Mortgage Master” Jeremy Drobeck for a 1-hour Lunch & Learn on Renovation Lending. We are breaking down the “Secret Weapon” that turns outdated houses into closed deals.
Jeremy has closed hundreds of these deals. He’ll show you how to market the vision to buyers who can’t find a perfect home.
Stop fighting for the same 3 houses. Learn to spot the winners!
SIGN UP TODAY!
LIVE EVENT
Date: Tuesday, February 10th, 2026
Time: 12:00 – 1:00
Location: Oshtemo Community Center – 6407 Parkview Ave, Kalamazoo, MI 49009 <——–
Limited Seating. RSVP required. Lunch will be provided.
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SELLER CONCESSIONS VS. PRICE REDUCTION
SELLER CONCESSIONS VS. PRICE REDUCTION: WHICH SAVES YOU MORE CASH IN KALAMAZOO?
Are you preparing an offer on a home in Kalamazoo, Portage, or Texas Township and trying to get the best financial deal from the seller?
Yesterday, a move-up buyer walked into my office after touring a spotless four-bedroom colonial near Westnedge Hill. The home listed at $310,000. They wanted to negotiate $10,000 off the deal to make their overall purchase more affordable.
Their immediate thought was to offer $300,000.