Renovation Lending as a Sales Tool (The “Ugly House” Strategy)
THE “UGLY HOUSE” PAYDAY: Create Inventory Where Others See a Mess 🏠💰
Inventory is low, but outdated homes are sitting on the market. If you only show move-in-ready homes, you are competing with every other agent in town.
I’m going to show you the “Ugly House” Strategy. We’re using FHA 203k, Fannie Mae Homestyle, and VA Renovation programs to make these houses work for your buyers.
“I LOVE THIS HOUSE, BUT…”
“I love this house, but the kitchen is from 1974.” “I love this house, but the roof is a tarp.” “I love this house, but I’m a Veteran and it won’t pass a VA inspection.”
Sound familiar? On February 10th, we’re killing the “Buts.”
Hot Topics for February 10th:
- FHA 203k & Homestyle: The twin engines of the renovation world.
- The VA Renovation Loan: How to get a Veteran into a “fixer-upper” with $0 down.
- Spotting Candidates: A checklist to help you see the potential during a walkthrough.
- The Sales Pitch: How to explain “Future Value” to a nervous buyer
Join the “Mortgage Master” Jeremy Drobeck for a 1-hour Lunch & Learn on Renovation Lending. We are breaking down the “Secret Weapon” that turns outdated houses into closed deals.
Jeremy has closed hundreds of these deals. He’ll show you how to market the vision to buyers who can’t find a perfect home.
Stop fighting for the same 3 houses. Learn to spot the winners!
SIGN UP TODAY!
LIVE EVENT
Date: Tuesday, February 10th, 2026
Time: 12:00 – 1:00
Location: Oshtemo Community Center – 6407 Parkview Ave, Kalamazoo, MI 49009 <——–
Limited Seating. RSVP required. Lunch will be provided.
Latest Blog Post
Top Renovation Lenders in Kalamazoo & Portage: Your 2026 Flight Plan for Fixer-Uppers
Last Tuesday, a couple in the Winchell neighborhood stood in a kitchen that hadn’t been updated since 1974, clutching a contractor’s estimate that felt more like a ransom note than a renovation plan. You likely know that feeling of staring at a “diamond in the rough” in Kalamazoo or Portage while wondering if you’re about to fly into a financial storm. Between the high stress of managing bank draws and the confusion of choosing between an FHA 203k or a Conventional HomeStyle loan, it’s easy to feel grounded before you even start. You want a home that fits your lifestyle, but you don’t want to over-improve for the local West Michigan market.
We are here to help you gain the necessary lift. This guide will show you how to find a local renovation lender who acts as a seasoned co-pilot, ensuring your project stays on course and under budget. You’ll discover the best loan programs available in 2026 that offer lower interest rates than typical personal loans. We will provide a clear flight plan for your renovation process, from the first inspection to the final walkthrough, so you can transform your fixer-upper with total confidence and expert local guidance.